Search results for "Retail sector"
showing 6 items of 6 documents
Franchising: the dilemma between standardisation and flexibility
2014
Both standardisation and flexibility are naturally linked to franchising and the balance between them has become an important research issue. Literature states that cost minimisation, brand image and innovation are the main reasons that push towards standardisation, while flexibility is claimed (for those that advocate for it) in order to achieve a higher adaptation to local markets and enhance franchisees’ entrepreneurial attitudes. This research will focus on the computer retail sector to find out how franchise networks in services settle this dilemma. Here, franchisors have decided to focus on economies of scale and strong common corporate image as key goals and thus allow franchisees to…
CONCEPTUAL MODEL IN INTEGRATED MARKETING COMMUNICATION
2018
Integrated marketing communications are developing, with IMC approaches to communication with consumers seeing further enhancements in the scientific literature. However, in order to reach the marketing targets, a variety of IMC tools may be used in combination when implementing marketing activities. Despite each IMC tool in itself being highly distinctive, they all depend on each other in the creation of product consumption value and the enhancement of economic, communicational and social benefits. Purpose of the paper: The goal of the research is to assess the integrated marketing communications used in the marketing strategy of Latvian food retail chains. Methodology/methods: The followi…
Productivity, Ownership and National Chains: Evidence from the British Retail Sector
2009
Abstract This paper investigates factors explaining firms' productivity differences in the British retail sector. In particular, using simultaneous quantile regressions, it aims to uncover performance gaps stemming from foreign ownership and multinationality, as well as national scale economies. The findings suggest that foreign ownership weakly explains differences in performance across retailers. Only when firms in the upper quantiles of the TFP distribution are compared, the role of foreign ownership gains statistical significance, although with exceptions. In addition, firms able to expand their infrastructure across Great Britain possess a productivity advantage over more local retaile…
Productivity, Ownership & National Chains: Evidence from the British Retail Sector
2008
This paper investigates whether foreign-owned retailers operating in the British retail sector perform differently than domestic-owned firms with diverse national presence. Using simultaneous quantile regression techniques we test for any sign of performance gaps. The findings suggest that foreign ownership turns out to be a weak explanatory factor of differences in performance across retailers. Only when firms in the upper quantiles of TFP are compared, the role of foreign ownership gains statistical significance, although with exceptions. On the other hand, firms able to expand their infrastructure across Great Britain possess a productivity advantage over more local retailers. This impli…
Foreign Direct Investment Spillovers: Evidence from the British Retail Sector
2011
This paper discusses the impact of foreign-ownership presence on the productivity performance of British-owned domestic retailers. In particular, we analyse the existence of productivity spillovers, in the form of knowledge transfer, by using establishment-level data from the Annual Respondents Database over the period 1997–2003. The results confirm the presence of such spillovers and highlight their positive and significant impact on the productivity of domestic firms, although these spillovers are mostly confined to the region in which foreign subsidiaries locate. There is also evidence that the productivity benefit from regional foreign direct investment spillovers increases with the abs…
Crise économique et grande distribution : ressenti des managers et solutions managériales
2016
Mass retail, since the postwar boom, has developed a mass distribution suitable for mass production flow. However, with the insecurity and impoverishment of consumers, this business model evolves. Some individuals, disaffiliated, are no longer financially able to get their supplies in major outlets and overall, French have changed their buying behavior. This article aims to analyze, through a qualitative study, how the crisis is perceived by department managers and managerial solutions tracks that could be implemented in a crisis context. The originality of this research lies in the chosen angle, that of department managers' perception since they are in front line to see one of the conseque…